SOCIAL MEDIA COPYWRITING AND A CHUNK TO BITE ON

If you're reading this, you're either a copywriter, intending to learn copywriting, or you're a slave to your curiosity. Let's delve in!

In my many years of writing various pieces, never have I reverenced the power of words until the day I got short of words. Take a moment and let that sink deep. Words are like swords, they are more effective in the hands of an experienced user. This is the advantage a copywriter has over someone with a mere skill in writing.

Let's talk copywriting a bit. Copywriting is simply the art of writing copies which are intended to market an idea, brand, event, or anything at all, even an alien invasion. But the tricky thing about being a copywriter is that you don't jump right in, without testing the waters for sharks – readers who don't take action.

The sole aim of any copywriter is to strike a deal, or I'd better say, to get the reader interest to act. This is the reason it's not as easy as pitching your phone on a tripod and dancing to challenges on social media reels. Furthermore, brands and organizations through the spectacle of marketing, have seen the turn-overs and boost in clientele when they hired copywriting experts, hence the decorated pay cheque you see brands hand over to their copywriters.

My niche of interest today is the Social media copywriter. These wordsmiths are skilled with a variety of abilities, which makes them jacks of many trades and have gained mastery in all. When I say all, I mean- B2B Copywriting (Business to Business), Email Copywriting, Brand Copywriting, Sales Copywriting, Event Copywriting etc. Although, with the popularity of AI, many forms of copy can be auto-generated today. But a downside to this is that many of them are generic and lack that extra human touch to it. Well, you can find out what I think about AI here.

A Social Media copy is usually short, friendly, and conversational. Although the lingo is typically different, depending on the social media handle or channel used. Here's an instance:

I decided to create a copy for a Cassette company (just a case study). In this copy, I had to sell a newly launched discount sale via LinkedIn Carousel, Newsletter and a paid promotion on Twitter to Cassette retailers and individuals (So this can pass for a B2B). Here's a simple guide how to be a social media copywriter:

• I LOVE A DRAMATIC INTRO

Here, I started out with a picture of a broken cassette because people like drama. Then I went over to text. And in my text I had to get this drama high up to climax by asking the reader to “Break Records”.

• PUNS ALWAYS WORK

I decided to bring some kind of resolution after the climax by playing on words. This is optional anyways. The great thing about puns is that it builds excitement and gets the user interested to proceed further. Well, proceed with caution!

• PITCH

My sister would always say “the magician leaves the stage when the ovation is loudest” When you have successfully gotten the attention of your reader on a choke hold, drop the pitch like it's hot!

•CTA (CALL TO ACTION)

No copy is complete without a call to action. Remember this as a rule of thumb. After your reader has gotten the memo, what next? You don't leave a reader idle for two seconds. Here's why. The internet is full of information. So much we don't even have space to save them, we had to beg God for storage in the Cloud (another pun if you're fast enough). Before your reader's already pent-up interest is siphoned by another Ad or trend on the internet, provide a call to action. This could be a Read more link, add to carts button, subscribe button, download whitepaper, etc. Whatever is the mission of this write-up this is the time to make it known—Crystal clear.

I hope this was helpful, you can leave your questions in the comment section. I reply to everything.